The work, on paper.

United Regional Health Care System

• Social media specialist, photographer, and videographer managing Facebook, Instagram, LinkedIn, and YouTube for a regional healthcare system.
• Scaled annual content from 153 to 1,040+ posts — growing Facebook reach 708% (385K → 3.1M), engagement 660% (88.8K → 675K), and CTA clicks 1,194% (659 → 8,530).
• Grew page followers from 13.2K to 18.8K (+42%) and impressions from 38.2K to 1.61M (+4,117%) year over year through consistent, strategic content.
• Shifted external media sentiment from 14.5% negative to 0.7%, and 21.4% positive to 53.8%, via Meltwater monitoring and strategic communications.
• Spearheaded the "Healthy You" campaign — coordinating physician interviews, authoring scripts, and reviewing video drafts for brand alignment.
• Edited full podcast episodes into short-form clips and coordinated guest scheduling for the "Here to Serve" podcast.
• Served as Interim Public Information Officer (PIO): press statements, crisis social media response, and public inquiries.

Think Idea Studio

• Created compelling written content to engage client audiences.
• Produced visual content for clients' social platforms, enhancing brand presence.
• Organized projects that advanced online marketing initiatives.

Self-employed

• Capture family portrait sessions and church events — holiday portraits, headshots, and congregation gatherings.
• Consult with clients to align on creative vision and session goals before each shoot.
• Deliver via Pixieset and WeTransfer; retouch and color grade in Lightroom and Photoshop.

Phi Kappa Delta Social Club

• Created and edited visually compelling content for social channels.
• Trained and supported members to improve social media and marketing skills.
• Informed potential members about the club to drive recruitment.